Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP100100222
Funding Status
Closed
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Funded Activity Summary
The impact of new professional sporting teams on community engagement and fan development. New professional sporting teams are costly, often requiring substantial infrastructural support and government subsidies. This study of the launch of two new AFL teams will clarify the benefits gained in terms of the fan base they will stimulate as well as the well-being of the communities they enter, and identify ways to maximise both outcomes. This knowledge will increase the likelihood of AFL survival in a highly competitive global industry, and ensure governments and communities receive the best return for their investment in the new teams. A comprehensive understanding of the processes of acculturation for complex cultural services like AFL will also benefit other sporting and recreational industries that rely upon community support.Funded Activity Details
Start Date: 08-2010
End Date: 08-2015
Funding Scheme: Linkage Projects
Funding Amount: $397,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing Theory | Commercial Services | Sport and Leisure Management | Consumer-Oriented Product or Service Development
