Linkage Projects - Grant ID: LP0347197

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP0347197

Funding Status
Closed

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Funded Activity Summary

A Longitudinal Study of the Role of Marketing Competencies in Individual and Organisational Performance. The general aim of this project is to demonstrate the role of competencies in aspects of marketing, in relation to individual and organisational performance, relevant to the Ford Motor Company of Australia Limited. The focus will be on the conceptualisation and operationalisation of marketing competencies within the practical, competitive international automotive business environment, and not principally on the role of the formal educational system in delivering potential employees with general marketing knowledge. Primary research will be conducted among Ford Marketing employees, and among Ford suppliers and dealers, in a dynamic environment, over several years.

Funded Activity Details

Start Date: 03-2003

End Date: 06-2007

Funding Scheme: Linkage Projects

Funding Amount: $69,099.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing |

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