Website
http://dataportal.arc.gov.au/NCGP/API/grants/DP110102197
Funding Status
Closed
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Funded Activity Summary
Examining the role of service innovation and service branding capabilities in services firms value creation and appropriation: a multi-level study. This project examines how service firms' innovation and branding capabilities help them create superior value for customers, as well as obtain higher profit ensuring their sustainability. Our findings will help improve the efficiency of Australian service firms and provide higher profiles to its academic contributions to services research globally.Funded Activity Details
Start Date: 2011
End Date: 06-2014
Funding Scheme: Discovery Projects
Funding Amount: $145,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Innovation and Technology Management | Marketing Management (incl. Strategy and Customer Relations) | Consumer-Oriented Product or Service Development | Marketing
ANZSRC Socio-Economic Objective (SEO)
Marketing | Expanding Knowledge in Commerce, Management, Tourism and Services | Information and Communication Services not elsewhere classified | Technological and Organisational Innovation |
