Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP200301483
Funding Status
Active
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Funded Activity Summary
Engaging ethnic minority and majority blood donors in donor recruitment. Word-of-mouth is a potentially powerful way to recruit blood donors. Talking about donation increases awareness, trust, commitment and positive feelings about donating, particularly in ethnic minority groups. However, donors seldom tell others about donating. This project aims to determine how to motivate blood donors to recruit new donors using word-of-mouth, through research comprising co-design, surveys, and experiments. This project will generate new knowledge of how to encourage effective word-of-mouth for pro-social behaviours. Expected outcomes include producing culturally relevant, validated resources that will significantly benefit Australia by encouraging effective conversations to promote blood donation in all communities.Funded Activity Details
Start Date: 02-2022
End Date: 02-2025
Funding Scheme: Linkage Projects
Funding Amount: $389,874.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing Communications | Marketing | Social and Community Psychology
ANZSRC Socio-Economic Objective (SEO)
Health Education and Promotion | Communication Across Languages and Culture |
