Website
http://dataportal.arc.gov.au/NCGP/API/grants/LE0347194
Funding Status
Closed
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Funded Activity Summary
Interactive Television Audience Research Laboratory. Interactive Television is a rapidly emerging platform for global media and e-commerce that is poised to dramatically transform the role of television in society. In collaboration with a range of university and industry partners, Murdoch University aims to establish Australia's first dedicated public research laboratory for assessing consumer motivation, evaluating program usability and theorising audience response to Interactive Television applications. The laboratory will feature specialised testing equipment designed to emulate real-world digital broadcasting environments, enabling rich data on viewing behaviour to be collected and analysed. As an independent facility, the laboratory will provide an invaluable resource for academic and industry research.Funded Activity Details
Start Date: 10-2002
End Date: 12-2003
Funding Scheme: Linkage Infrastructure, Equipment and Facilities
Funding Amount: $411,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Electronic Commerce | Multimedia | Computer-Human Interaction | Film, Television and Digital Media
