Website
http://dataportal.arc.gov.au/NCGP/API/grants/DP0209041
Funding Status
Closed
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Funded Activity Summary
Examination of consumers' and food industry's use and views of plant-based food products. Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand. Major outcomes of the project include greater understanding of consumer use of these foods, segmentation of the consumer market, novel segmentation instruments, a stronger basis for communication between industry and consumers regarding plant foods, and identification of opportunities and barriers to the production and marketing of novel plant food products.Funded Activity Details
Start Date: 06-2002
End Date: 12-2005
Funding Scheme: Discovery Projects
Funding Amount: $195,552.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Horticulture Not Elsewhere Classified | Marketing And Market Research | Education And Extension | Marketing
ANZSRC Socio-Economic Objective (SEO)
Primary products from plants | Productivity | Processed food products and beverages not elsewhere classified |
