Linkage Projects - Grant ID: LP100200014

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP100200014

Funding Status
Closed

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Funded Activity Summary

Promoting and managing national parks into the 21st century. National parks protect two thirds of Australia's biodiversity. If society does not regard parks as important, biodiversity loss through neglect is inevitable. This project aims to improve our understanding of the place of parks in society. Methods from marketing research, assessing and shifting the 'market position' of parks and managing the quality of visitors' experiences in parks to increase visitor loyalty, will be refined and applied in two Australian states; Victoria and Western Australia. The project will build on and improve theories, methodologies and instruments for positioning and managing parks and visitors to parks in these two states and beyond, to achieve better knowledge and support for parks in 21st century society.

Funded Activity Details

Start Date: 07-2010

End Date: 06-2014

Funding Scheme: Linkage Projects

Funding Amount: $207,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Tourist Behaviour and Visitor Experience | Environmental Science and Management | Recreation, Leisure and Tourism Geography | Environmental Management

ANZSRC Socio-Economic Objective (SEO)

Land and Water Management of environments not elsewhere classified | Recreation | Tourism not elsewhere classified |

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